"Think Global - ACT GLOBAL "
With the presence of Multi National Companies across the borders and a presence of business units across the globe makes me think again the Quote " Think Global - Act Local". And i try to understand what could be the best strategy for a Global Company to set up its buisness in the country other than its own .
Global companies(who cross the borders ) in a long run have proven record of successfull Buisness in thier countries and can roll out the same policies , strategies in the new country but we have seen that companies prefer to act locally in the new market, leaving behind the great accolades they have received because of thier own country strategy
Every other companies make strategy when they start new buisness in other country and wants to act locally and in pursuing that they sometimes leave the USP they have and end up in moulding the best characterstics they may have .
When DOCOMO , a japanese Telecom provider, wants to make his presence in the fast growing Indian telecom market ,they end up making a jv with Tata-Tele services and trying to penetrate the price sesitive Indian Telecom sector with per second billing rate ...but if we see in Japan the same Company ,DOCOMO ,nerve system of thier business is Performance ,Innovation ,quality ,first mover ,the question arises to Business Entity like DOCOMO why dont they enter the new market like INDIA with the same Zeal and with the same USP of innovation,quality ..why NOT ..why every other Global company wants to act locally ??
There is sure shot argument ,which says it make sense to read the customer of the new country and then start your business but when we look at the Big Buisness house like Citibank ,HSBC ,Standard Chartered who is doing their buisness as a local entity in india and results have shown that they are not much sucessfull the way they are in some other country .
Why always it's THINK GLOBAL ACT LOCAL WHY can't it be THINK GLOBAL ACT GLOBAL
Monday, October 26, 2009
The ZOOZOO Effect
it's all about Brand Extension
Creative minds have brought ZOOZOO on televisions ,Marketing guys are bringing ZOOZOO on to the Business .
if we remember the days of 7'UP and how a triangular looking head with frizzy hair guy created a sensation in the Lemon aerated Soft drink industry and how people jumped and start wearing the Tshirts of FIDO DIDO guy ..and how 7up becomes the word of mouth all over the USA ..a brand having the best recall value in the mind of people at one point of time !voila !! not the same but following the same trend here comes the time again with the beginning of Vodafone ad's with ZOOZOO effect .
With ZOOZOO ads circulating one after the other , showing VODAFONE Telecom Service provider enormous functionalities in a way which was never shown before right from call forwarding to emergency call to I'ntrl Call everything was absorbed by ZOOZOO effect ..Everyone starts associating Innovation with Vodafone and see's Vodafone to bring something new which was never happened before .
of course ,innovation was there in bringing ZOOZOO to the television but at the same time Vodafone needs to leverage this innovation to convert this association to more number of subscriber , to more word of mouth; for its already existed brand with this association they have to create brand recall for themselves as an Innovative Telecom Service provider.
With the entry of new telecom provider and with the cut throat competition which is crossing all the borders , Vodafone needs to extend the brand image they have already created with ZOOZOO Innovation .Following the trend Marketing Manager of Vodafone in line with this innovation have tied up with shoppers Stop to get ZOOZOO on the T shirts.
...Vodafone has now tie up with Shoppers Stop to have 47 different expression of ZOOZOO on the wide range of tshirts ...a way for VODAFONE to extend this already created BRAND !!tRING tRING
Marketing Mantra :
Shoppers Stop is not only doing business for itself by selling tshirts but a perfect example of How one company can do the marketing for another company ..and make one to think how two totally different business Entities in two different verticals can do a boom for each other and do their business on account of other !! Win Win Situation for all .
Posted by World Is Flat at 12:18 PM 0 comments
it's all about Brand Extension
Creative minds have brought ZOOZOO on televisions ,Marketing guys are bringing ZOOZOO on to the Business .
if we remember the days of 7'UP and how a triangular looking head with frizzy hair guy created a sensation in the Lemon aerated Soft drink industry and how people jumped and start wearing the Tshirts of FIDO DIDO guy ..and how 7up becomes the word of mouth all over the USA ..a brand having the best recall value in the mind of people at one point of time !voila !! not the same but following the same trend here comes the time again with the beginning of Vodafone ad's with ZOOZOO effect .
With ZOOZOO ads circulating one after the other , showing VODAFONE Telecom Service provider enormous functionalities in a way which was never shown before right from call forwarding to emergency call to I'ntrl Call everything was absorbed by ZOOZOO effect ..Everyone starts associating Innovation with Vodafone and see's Vodafone to bring something new which was never happened before .
of course ,innovation was there in bringing ZOOZOO to the television but at the same time Vodafone needs to leverage this innovation to convert this association to more number of subscriber , to more word of mouth; for its already existed brand with this association they have to create brand recall for themselves as an Innovative Telecom Service provider.
With the entry of new telecom provider and with the cut throat competition which is crossing all the borders , Vodafone needs to extend the brand image they have already created with ZOOZOO Innovation .Following the trend Marketing Manager of Vodafone in line with this innovation have tied up with shoppers Stop to get ZOOZOO on the T shirts.
...Vodafone has now tie up with Shoppers Stop to have 47 different expression of ZOOZOO on the wide range of tshirts ...a way for VODAFONE to extend this already created BRAND !!tRING tRING
Marketing Mantra :
Shoppers Stop is not only doing business for itself by selling tshirts but a perfect example of How one company can do the marketing for another company ..and make one to think how two totally different business Entities in two different verticals can do a boom for each other and do their business on account of other !! Win Win Situation for all .
Posted by World Is Flat at 12:18 PM 0 comments
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